Don’t Rest: The Major Holidays Are Over, but Valentine’s Day Is Right Around the Corner

Happy New Year!

Now that the holidays have passed, many e-commerce business owners are likely breathing a huge sigh of relief. Phew! The December rush is over, and customer demands were satisfied effectively. Perhaps you think that now is as good a time as any to take a well-deserved break.

But think again. Even if your website survived the deluge of … Continue reading →

Everything You Need to Know About Scaling MySQL – Part 3: Your Options

It’s safe to say that 20 years ago, when MySQL was developed, programmers working on the project likely were unable to predict the extremely pervasive nature of today’s Internet. As such, the open source relational database management system was built with severe limitations—though, at that time, those limitations were merely theoretical.

Nowadays, thanks … Continue reading →

Everything You Need to Know About Scaling MySQL – Part 2: Difficulties

Nearly 80 percent of today’s databases are SQL-based.

If you have an e-commerce website and haven’t done anything to the database that powers it in recent memory, you’re most likely running MySQL, a database which traces its roots back to 1995. After all, the term “NewSQL” didn’t become a part of the digital lexicon until Matt Aslett, an analyst for … Continue reading →

2014 Holiday Shopping Season Trends Survey

For retailers, the holiday shopping season is often the most profitable time of the year. In fact, last year, Thanksgiving and Black Friday combined brought in a reported $12.3 billion in sales, according to shopping analytics firm ShopperTrak.

More and more, however, we’re seeing the holiday shopping season moving beyond Thanksgiving … Continue reading →

Everything You Need to Know About Scaling MySQL – Part 1: An Overview

Those who’ve followed our blog closely or stopped by before have almost certainly noticed that we’ve discussed MySQL’s approach to performance quite a few times already. While the popular open source database does have its merits, as technology evolves and customers grow to expect even more of e-commerce websites, one can’t help but see its limitations, … Continue reading →

E-Commerce Trends You Can’t Ignore in 2015

It’s hard to believe we’re about to turn the page on yet another year but, nonetheless, here we are.

We figure there’s no better time to reflect on the developments in e-commerce that took place during the last 12 months while also looking forward to see what’s in store for 2015.

With that in mind, we examine four e-commerce trends that fired up … Continue reading →

Nomorerack achieves another Record-Breaking Cyber Monday with ClustrixDB

Nomorerack, a top-100 e-commerce retailer running ClustrixDB, successfully flexed up for the Black Friday/Cyber Monday weekend. Again. And achieved record-breaking sales! Again.

More details: Last year nomorerack increased their marketing impressions 20-fold, and expected a huge increase in sales. Clustrix helped them scale their e-commerce database with eight … Continue reading →

E-Commerce Retailers: Here’s How You Tell You’re Not in the Big Leagues

In 1994, website owners were able to get by with low-quality, wonky sites because their audience wasn’t really too concerned with user experience. The fact that a website was loading at all—albeit pixel by pixel—was impressive enough.

Website users have certainly grown to expect a heck of a lot more during the last 20 years.

For starters, your … Continue reading →

The Perils of Replatforming: You Might Lose Your Data

Any successful e-commerce retailer that has built its website on a MySQL database will tell you the same thing: It doesn’t matter how good business appears to be; it’s only a matter of time before traffic spikes give your database more than it can handle. And when that happens, your customers will certainly notice as your website slows down and they are unable to … Continue reading →

The Rise of the Customer-Centric E-Commerce Experience

Thanks to the rise of the Internet and mobile devices, consumer demand for instant gratification has become a cultural norm. Many brands have stretched to meet this exacting standard, setting the bar high for competitors that want to create robust customer experiences. Businesses are learning that each and every customer interaction with their brand counts in retaining … Continue reading →